Lynn E. Welsh

CREATIVE DIRECTION & COPYWRITING

Strategic thinker. Good listener. Inventive writer. Unexpected ideas in any medium you can invent, from print to web and interactive. Campaigns for global brands, brand-new businesses and everything in between. From consumer to B2B, high-tech to high-touch to high-end resorts. Storefront to e-commerce. Freelance to virtual agency.

NORTHWEST AGENCY EMPLOYMENT & FREELANCE

lewlew creative Portland, OR
Creative Director/Writer/Owner
Virtual agency working directly with clients including Rising Star Stellar Home Furnishings, Orion Mobility, Promisor Relocation, and SuperStar Factory. Branding, product development, creative campaigns, team direction and project management.

Staccato Design Portland, OR
Senior Writer (staff & freelance)
Senior writer for consumer and B2B accounts. Helped win new business, launch Living Room Theaters and re-brand clients, including Biamp Systems. Brand strategy, print, web, and interactive. Wrote M Financial Annual Reports, 2005-2007. Ongoing freelance.

Hanlon Brown Design Portland, OR
Senior Copywriter (freelance)
Concepts, headlines and copy for ads, web pages, and brochures for clients including adidas, Starpointe Communities, and a high-tech company.

Citrus Bend, OR
Senior Copywriter (freelance)
Co-created campaigns for Bank of the Cascades, Micron, Bend Memorial Clinic, Sunriver, Eagle Crest, Running Y Ranch, Bite Blocker, Farmers & Merchants Bank, and Pioneer Bank.

Melissa Tatge Creative New York, NY
Senior Copywriter (freelance)
Collaborated with the Tatge team to win and re-brand Kinship Conservation Fellows. Co-created campaign for Saltare Equestrian Apparel; wrote websites.

Artin Arts Portland, OR; New York, NY
Associate Creative Director (freelance)
Key member of virtual marketing network. Helped re-brand technology and industrial clients. Managed projects and developed and wrote websites for Tekmark and PSC.

Wachs Studio Bend, OR
Co-Creative Director, Rising Star Stellar Home Furnishings
Award-winning TV and print. Maximum impact for minimum budgets.

East Bank Communications Group Portland, OR
Senior Copywriter (freelance)
Co-created award-winning Tour Kit, rewrote websites, transformed direct mail and center materials into effective branding vehicles.

NEW YORK AGENCIES & CLIENTS

D’Arcy Masius Benton & Bowles New York
Creative Director/Writer/Owner
Brand development and campaigns for Pampers Phases launch. Helped pitch and win the Alitalia Airlines account. Re-positioned Ivory Snow. Supervised junior creative team.

Saatchi & Saatchi New York
Senior Copywriter
General Mills Cheerios account. Breakthrough TV/print campaigns for children and seniors.

Ogilvy & Mather New York
Senior Copywriter
Campbell Soup [Pepperidge Farm]; Kimberly-Clark [Huggies]; Cutex Nail Products; Seagram Distillers [Vodka]; CPC [Mueller’s Pasta]

Wells, Rich, Greene New York
Copywriter
MCI; Pan American Airlines

Leber Katz Partners New York
Copywriter
Eastman Chemical [Kodel]; American Stock Exchange

SOUTHEAST AGENCIES & CLIENTS

Bozell Jacobs Dallas, TX
Copywriter
Zales Fine Jewelers Guild [Bailey Banks & Biddle], Henry Miller Real Estate, Docutel

EDUCATION

Portland State University [Haystack workshops] 2002
University of New Orleans [Prague workshops] 2001
School of Visual Arts, New York [Advertising classes] 1982–1985
Belhaven College, Jackson, MS, B.A. summa cum laude [English Lit.] 1978

AWARDS

Summit Awards
Drake Awards
New York Art Directors Club
Effie’s Awards
International Film & TV Fest

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